Book Details

Strategic and Analytical  Applications of AI in Commerce

Strategic and Analytical Applications of AI in Commerce

Editor(s): Davinder Thakur, Ankita Thakur
Format: Single-Component Retail Product (Book)
Year of Publication: 2026
Publisher Name: National Press Associate
ISBN 978-93-7343-999-0
Price Paperback: ₹800.00

About the Book

The rapid evolution of Artificial Intelligence (AI) has significantly transformed the landscape of modern commerce. From data-driven decision-making to predictive analytics, automation, customer behavior analysis, and strategic planning, AI has become an indispensable tool in shaping competitive and sustainable business models. Strategic and Analytical Applications of AI in Commerce aims to explore the integration of intelligent systems into commercial strategies and analytical frameworks that drive efficiency, innovation, and growth. This book provides a comprehensive understanding of how AI technologies—such as machine learning, natural language processing, predictive analytics, and intelligent automation—are reshaping marketing, finance, supply chain management, human resources, and customer relationship management. It bridges the gap between theoretical concepts and practical implementation, offering real-world examples, analytical insights, and strategic perspectives.

Authors

Davinder Thakur

Davinder Thakur

Davinder Thakur serves as the Head of the University School of Commerce and Finance at Rayat Bahra Professional University, where he provides academic leadership and strategic direction in commerce and finance education. With a multidisciplinary academic foundation, he holds a Master of Commerce (Finance), Master of Business Administration (Operations Management), a Post Graduate Diploma in Financial Management and a Master of Arts in Economics. His diverse academic training reflects a strong integration of managerial, financial, and economic perspectives, enabling a comprehensive understanding of contemporary commercial systems. With over sixteen years of experience in academia and four years of industrial exposure, Mr. Thakur brings a rare convergence of theoretical insight and practical acumen. His professional trajectory demonstrates sustained engagement in teaching excellence, applied research, and the integration of AI-driven research tools within commerce and management education. His areas of expertise encompass financial analytics, operations strategy, digital transformation in commerce, and data-enabled decision-making frameworks. Actively involved in curriculum innovation, institutional development, and research mentorship, he has guided numerous undergraduate and postgraduate students, fostering analytical rigor and industry relevance in their academic pursuits. His scholarly contributions extend to UGC-listed peer-reviewed journals, edited volumes, and conference proceedings presented at national and international seminars, webinars, faculty development programs, and academic workshops. He has authored multiple chapters in internationally recognized edited books focusing on commerce, management studies, financial systems, and digital transformation paradigms. As an editor of this volume, Mr.Davinder Thakur conceptualized its intellectual architecture, positioning artificial intelligence as both a strategic catalyst and an analytical infrastructure within modern commercial ecosystems. His editorial stewardship ensured thematic coherence, theoretical sophistication, empirical validity, and methodological robustness across all contributions. Through rigorous peer-review coordination and scholarly oversight, he strengthened the volume’s academic integrity and relevance. Driven by a commitment to academic excellence, innovation, and transformative education, Mr. Thakur continues to contribute meaningfully to academia and the professional domain, inspiring students, researchers, and practitioner toward evidence-based and technology-enabled commercial advancement.

More Details
Ankita Thakur

Ankita Thakur

Ankita Thakur serves as Assistant Professor at the University School of Commerce and Finance, Rayat Bahra Professional University,
where she contributes to academic excellence through innovative pedagogy, applied research, and curriculum advancement in accounting and finance. She holds a Master of Commerce (Accounting and Finance), a Diploma in Computer Applications, and a Master of Business Administration with dual specialization in Human Resource Management and Finance. She has also qualified the UGC-NET examination, reflecting her strong academic proficiency and research aptitude. With over seven years of academic experience, she has established herself as a dynamic educator in the domains of Accounting, Financial Management, and Business Analytics. Her teaching philosophy is grounded in experiential and application-driven learning. She integrates case-based analysis, financial simulations, data interpretation exercises, and real-time business scenarios to cultivate analytical thinking and decision-making competencies among students. Her classroom approach bridges conceptual foundations with practical commercial realities, preparing learners for evolving industry demands. Beyond teaching, Ms. Thakur actively engages in scholarly research and academic development. Her research contributions have been published in UGC-listed peer-reviewed journals, and she has authored chapters in edited volumes focusing on finance, digital transformation, and emerging AI applications in commerce. She has presented research papers at national and international conferences and has participated in seminars, faculty development programs, webinars, and short-term academic courses to continuously strengthen her scholarly and professional capabilities. Within this edited volume, Ms. Thakur played a critical role in structuring and executing the peer-review framework, ensuring methodological rigor, analytical consistency, and thematic alignment across contributions. She supervised citation standardization, plagiarism
compliance, manuscript refinement, and adherence to international publishing protocols. Her editorial engagement reflects a strong
commitment to maintaining conceptual clarity, empirical robustness, and academic integrity. Her research orientation emphasizes practical applicability, particularly in areas such as AI-enabled financial analytics, intelligent fintech systems, sustainable commerce models, and digital market analytics. Through her academic and editorial contributions, she consistently advances the integration of analytical intelligence and strategic insight within contemporary commercial education and research.

More Details