About The Book
Advances in Commerce and Management: Research, Innovation and Emerging Practices presents a comprehensive collection of contemporary research, innovative ideas, and emerging practices shaping the fields of commerce and management. The book brings together diverse scholarly perspectives on the rapidly changing business environment, highlighting the influence of digital transformation, technological innovation, sustainability, entrepreneurship, strategic management, finance, marketing, human resources, and supply chain management.
The book explores how emerging technologies such as Artificial Intelligence, automation, data analytics, digital platforms, and FinTech are transforming traditional business and management practices. It also addresses the growing importance of sustainable development, ESG principles, responsible business, organizational resilience, and human-centric approaches in creating long-term value.
With contributions addressing both theoretical developments and practical applications, the book provides a platform for researchers, academicians, professionals, entrepreneurs, and policymakers to examine contemporary challenges and opportunities in commerce and management. Particular emphasis is placed on evidence-based research, innovation-driven strategies, interdisciplinary perspectives, and emerging business models.