Strategic Business Management in the Digital Age: Contemporary Issues and Emerging Practices

Strategic Business Management in the Digital Age: Contemporary Issues and Emerging Practices explores the rapidly evolving business environment shaped by digital transformation, technological innovation, globalization, and changing stakeholder expectations. The book examines how organizations can develop effective strategies, build competitive advantage, and achieve sustainable growth while navigating the complexities of the digital economy.
The book brings together contemporary perspectives on strategic management, digital transformation, artificial intelligence, innovation, leadership, human resource management, digital marketing, entrepreneurship, sustainability, financial management, risk management, corporate governance, and global business. It provides a multidisciplinary platform for understanding how emerging technologies and changing market dynamics are reshaping traditional approaches to business strategy.